Bernstein is a best-selling author of nearly FIFTY sports books
and an award-winning, Hall of Fame, peak performance business
speaker who’s keynoted conferences for Fortune 500 companies on
five continents and has been featured on thousands of television
and radio programs including: CNN, “CBS-This-Morning,” ESPN, and
Fox News, as well as in the Wall Street Journal, New York Times
and USA Today. His mission today is to get us all thinking
DIFFERENTLY about what it’s going to take to raise our games to
the next level.
ROSS BERNSTEIN PROGRAM DESCRIPTION
Code: Building Relationships Through Life Lessons of Integrity
and Accountability from the Sports World to the Business World”
author of nearly 50 sports books, Ross Bernstein is an
award-winning peak performance hall of fame business speaker
who's keynoted conferences on five continents and has been
featured on CNN, ESPN, Fox News, and “CBS This Morning,” as well
as in the Wall Street Journal, New York Times and USA Today.
Ross' program is based on a series of books he wrote in which he
was able to interview more than 500 professional athletes and
coaches that all had one thing in common — they were all members
of championship teams. In his research he concluded that the
same metrics and characteristics that were common among
champions in sports, were also common in peak performers in
business. As he learned, champions have a very unique DNA — and
his goal in this keynote session is to get audience members
thinking about their own DNA — and about the DIFFERENTIATORS
they possess which would ultimately lead customers to CHOOSE to
do business with them. At the core of his message is the simple
fact that we like to do business with people who we trust, who
we like, and who just “get it” — CHAMPIONS. In an engaging,
provocative, and visually entertaining style, Ross will use
inspirational stories and poignant life lessons from the world
of sports to show attendees how to:
• Create a “culture
of excellence” by giving extraordinary customer service…
• Generate momentum
by utilizing the "currency of karma"...
• Follow their moral
compasses to win "the right way," with respect and integrity...
• Be better leaders
and create more "buy-in" by embracing change and failure...
• Evolve from "order
takers" to "trusted partners" by enhancing the quality of their
More information about the 2017 MPSTMA
Fall Workshop will be available soon.
The Fall Workshop will take place on Wed., November 15, 2017.